Panasonic: A UX Proof of Concept for Driving Direct Customer Engagement
Panasonic: A UX Proof of Concept for Driving Direct Customer Engagement
Seamless Shopping: Reinventing the Panasonic E-Store Journey
A UX Proof of Concept for Driving Direct Customer Engagement
Concept Overview
Concept Overview
This concept aims to design an eCommerce platform homepage that attracts potential customers, delivers an exceptional user experience, and persuades users to purchase Panasonic products directly from the brand's website instead of third-party platforms.
This concept aims to design an eCommerce platform homepage that attracts potential customers, delivers an exceptional user experience, and persuades users to purchase Panasonic products directly from the brand's website instead of third-party platforms.
Convenience
Convenience
Trust & Assurance
Trust & Assurance
Well Informed
Well Informed
Concept Insights
Concept Insights
We conducted a concise secondary research and user study to gain insights into the behavior, needs, and expectations of visitors interacting with the e-Store. These insights are essential for designing a seamless user experience while simultaneously exploring potential value propositions from Panasonic's perspective.
We conducted a concise secondary research and user study to gain insights into the behavior, needs, and expectations of visitors interacting with the e-Store. These insights are essential for designing a seamless user experience while simultaneously exploring potential value propositions from Panasonic's perspective.
Convenience, Trust & Assurance are major aspects for the users
Convenience, Trust & Assurance are major aspects for the users
User are ready to spend extra time and money on services if they see value.
User are ready to spend extra time and money on services if they see value.
Ensuring effective communication of all product / services in a way that no relevant information is missed out by any buyer
Ensuring effective communication of all product / services in a way that no relevant information is missed out by any buyer
While buying online, browsing is usually at individual level, but purchasing is a collective decision
While buying online, browsing is usually at individual level, but purchasing is a collective decision
Patience is critical while interacting with a digital tool. Users easily lose interest if they don’t see value
Patience is critical while interacting with a digital tool. Users easily lose interest if they don’t see value
Scalability of the web platform to ensure seamless modification / upgrade of content
Scalability of the web platform to ensure seamless modification / upgrade of content
Key Focus Areas
Key Focus Areas
Unique parameters to define the overall experience
Unique parameters to define the overall experience
Personalized experience
To ensure better customer engagement and establish a unique connect between Panasonic brand and its customers
To ensure better customer engagement and establish a unique connect between Panasonic brand and its customers
Brand Trust
Effective communication of all stories, products, services and support to establish trust with the Brand
Effective communication of all stories, products, services and support to establish trust with the Brand
Future Readiness
Ensuring that the platform is easily scalable and able to handle future upgrades, additions etc.
Ensuring that the platform is easily scalable and able to handle future upgrades, additions etc.
Key Stakeholders
Key Stakeholders
Guest Users
Guest Users
• Potentially a new / rare visitor
• Tend to exploring more, as they are in the phase of
establishing the trust with the brand
• Needs to be motivated and assured towards a safe and
reliable buying experience
• Potentially a new / rare visitor
• Tend to exploring more, as they are in the phase of establishing the trust with the brand
• Needs to be motivated and assured towards a safe and reliable buying experience
Registered Users
Registered Users
• Existing customer / newly registered user
• Expects personalized experiences now that they consider
themselves as loyal customers
• Needs to feel proud of being a Panasonic customer
• To be motivated for the next purchase
• Existing customer / newly registered user
• Expects personalized experiences now that they consider themselves as loyal customers
• Needs to feel proud of being a Panasonic customer
• To be motivated for the next purchase
Key Highlights
Key Highlights
Unified experience
Unified experience
•
The mobile and desktop websites deliver a seamless, unified experience for users.
The mobile and desktop websites deliver a seamless, unified experience for users.
•
Ensuring a consistent user journey across all devices.
Ensuring a consistent user journey across all devices.
•
The visual design, interactions, effects, and transitions are tailored to adapt flawlessly to various device formats.
The visual design, interactions, effects, and transitions are tailored to adapt flawlessly to various device formats.
Adaptability & Scalability
Adaptability & Scalability
•
Future-proof user flows and layouts enable seamless integration of features like a home configurator or 3D virtual showroom.
Future-proof user flows and layouts enable seamless integration of features like a home configurator or 3D virtual showroom.
•
Streamlined design ensures easy updates and content integration.
Streamlined design ensures easy updates and content integration.
•
Themes, visuals, and interactions are crafted for adaptability to future enhancements.
Themes, visuals, and interactions are crafted for adaptability to future enhancements.
•
Content specifications are standardized to support consistent and efficient updates to the website or its content.
Content specifications are standardized to support consistent and efficient updates to the website or its content.
Panasonic truly empathizes with their users
Panasonic truly empathizes with their users
•
Panasonic leverages insights into user behavior, owned products, and recent purchases to deliver a personalized experience.
Panasonic leverages insights into user behavior, owned products, and recent purchases to deliver a personalized experience.
•
Enhancing ownership experience through timely service alerts, reminders, and status updates tailored to user preferences, such as automatic product registration alerts post-installation with a “one-click registration” option.
Enhancing ownership experience through timely service alerts, reminders, and status updates tailored to user preferences, such as automatic product registration alerts post-installation with a “one-click registration” option.
•
Smart, timely suggestions for essential actions like AMC purchases or warranty renewals.
Smart, timely suggestions for essential actions like AMC purchases or warranty renewals.
•
Curated recommendations for new products, accessories, and upgrades.
Curated recommendations for new products, accessories, and upgrades.
•
Simplified product comparison for two or more items.
Simplified product comparison for two or more items.
Accessibility
Accessibility
•
Navigation menus remain accessible at all times, ensuring flexibility and ease of use.
Navigation menus remain accessible at all times, ensuring flexibility and ease of use.
•
A smart universal search at the bottom of the pages enables tag-based searches for products, blog posts, and more.
A smart universal search at the bottom of the pages enables tag-based searches for products, blog posts, and more.
•
Essentials such as site maps and social media links are consistently available at the bottom of every screen.
Essentials such as site maps and social media links are consistently available at the bottom of every screen.
•
Micro-interactions, including click and hover states, are thoughtfully integrated to enhance simplicity and intuitiveness in the UI.
Micro-interactions, including click and hover states, are thoughtfully integrated to enhance simplicity and intuitiveness in the UI.
Visual Design Philosophy
Visual Design Philosophy
Minimalism
Minimalism
The minimalist UI design delivers a professional and polished impression while offering benefits that go beyond aesthetics.
The minimalist UI design delivers a professional and polished impression while offering benefits that go beyond aesthetics.
Contrast
Contrast
Clear differentiation in visual design elements allows users to easily recognize distinct items, enhancing usability and improving navigation.
Clear differentiation in visual design elements allows users to easily recognize distinct items, enhancing usability and improving navigation.
Freshness
Freshness
Keeping visual design elements distinct and dynamic enables users to easily identify differences, enhancing usability.
Keeping visual design elements distinct and dynamic enables users to easily identify differences, enhancing usability.
Responsive
Responsive
The design seamlessly adjusts to various screen sizes, with mobile optimization and fast loading times being crucial for SEO performance.
The design seamlessly adjusts to various screen sizes, with mobile optimization and fast loading times being crucial for SEO performance.
DESIGN IN ACTION
DESIGN IN ACTION
Explore More
Explore More
Available for new projects
Let's make the digital world a better place together!
Let's make the digital world a better place together!
I'm always excited to collaborate on new projects and innovative ideas. Whether you have a question or just want to say hi, feel free to reach out!
